At Fukwit we thought – sod this! Some major brands have had it too good for too long. So we sell really good gear at honest prices. Some of our clothes are sourced from exactly the same suppliers as the big brands, it’s just that we put a Fukwit label in it and don’t rip the arse out of our customers. And we don’t do that £19.99 bollox either – what’s all that about?

We reckon our customers should be able to spend less of their cash on brand and more on the important things in life: Surfing, skating, biking, carting, riding, rowing, sailing, driving, playing, singing, chilling…generally having a good time.

The Fukwit Team